Webhooks without glue code
Automations (Pro) can send emails and call your webhooks when something happens in your store, so you can react to events without polling.
For developers
Ship the store, not the plumbing.
You could spend a month wiring a checkout to a payments processor, a fulfillment worker, and a data pipeline — or you could turn all of it on and get back to building. TapToBuy handles the plumbing so technical creators and small teams can launch a store in an afternoon instead of a sprint.
The problem
The integration tax is the real cost of running a store.
For a developer, the sticker price of a platform is rarely the expensive part. The expensive part is the glue: the checkout you have to embed and style, the webhook handlers that reconcile payment events, the cron job that emails a download link, and the export script you write the day you realize your customer records are trapped somewhere you cannot query. Every one of those is code you have to write, test, and then maintain forever.
TapToBuy exists to delete that integration tax. The primitives a store actually needs — collecting a payment, delivering a digital product, capturing the buyer, and reading what happened — ship as built-in behavior rather than as an SDK you assemble yourself. You keep the parts of your stack that make your product yours and hand off the undifferentiated plumbing that every store rebuilds and none of them enjoy.
What you get out of the box
The plumbing, already connected.
Hosted checkout, built in
Accept cards, Stripe Link, and Apple Pay without building or hosting a checkout. Payments are processed securely by Stripe.
Automated digital fulfillment
Delivery of digital products is handled for you, so there is no fulfillment worker to babysit and no download-link email to hand-roll and retry.
Own and export your data
Every sale builds a customer database you control, and you can request an export of your account data instead of being locked into a platform you cannot leave.
Analytics you can act on
Visits, checkouts, orders and revenue per product come built in, so instrumentation is one less thing you have to stand up and maintain yourself.
Tap AI for go-to-market
Built-in AI drafts storefront copy, sales pages, and launch plans, shrinking the gap between a shipped product and a live listing from days to an afternoon.
Programmatic access
A versioned API for the parts you want to automate.
TapToBuy exposes a versioned API surface under a /v1/* path, so integrations you build target a stable contract rather than whatever shipped last week. Versioning the surface up front is what lets the platform evolve underneath you without silently breaking the automation you depend on — you opt into a new version deliberately instead of waking up to a changed response shape.
If you want to script content generation or trigger downstream workflows, the API is the seam to build against. Treat the specifics below as the shape of the intent rather than a signed contract, and confirm the exact surface with the team before you build production automation on top of it.
Versioned base path
Programmatic access runs through a versioned /v1 API, so a version bump is an explicit choice rather than a surprise.
Authentication
Requests to the API are authenticated with an API key, so only your integrations can act on your store's data.
Automation-ready
The versioned surface is the seam to build against for scripted content and downstream workflows.
How launch goes
From empty account to live in four steps.
- 1
Create your catalog
Add digital downloads, courses, memberships, or bookings, with one-time or monthly and yearly subscription pricing.
- 2
Checkout is ready
Cards, Stripe Link, and Apple Pay are accepted out of the box. There is no checkout to build, host, or PCI-scope yourself.
- 3
Wire up automations
Point automation webhooks at your own endpoints, or script against the versioned /v1 surface.
- 4
Ship and keep your data portable
Go live knowing every sale grows a customer list you own, with an account data export whenever you need it.
Skip the plumbing. Ship the store.
Launch a store with hosted checkout and automated fulfillment without writing glue code. You can be live today and keep your data yours.